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Geleceğe yön veren Borusan Oto Samandıra Tesisinin kapladığı toplam alanın büyüklüğü 56.000 metrekaredir. Sektöründe büyük bir öneme sahip olan Borusan Oto Samandıra Tesis projesinin zemin katının yanı sıra 4 katı bodrum ve 4 katı da satış ve servis hizmetlerinin sunulduğu alanlar oluşturmaktadır.
BORUSAN OTOMATIC SERIES
%63 higher conversion rate once compared to BMW 4 Series digital campaigns.Istanbul Auto Samandira Facility, which was realized as a giant project in which the sale of the vehicles that stand out as the most indispensable means of transportation of our age, is planned, covers a land area of 13,000 square meters. %95 viewability measurement based on MRC standards
BORUSAN OTOMATIC TV
Seamless integration flow from end user’s TV device to call center.
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O Website visitors and digital campaign clickers retargeting on Addressable TV Digital data usage, retargeting and reporting with Adform’s probabilistic Cross Device technology.Data oriented Addressable TV advertising through Programmatic Platforms.Innovative and most important assets of campaign Contact form integrated with CRM system and feeds the CRM system through API connection. It contains information, images and also contact form to let users to fill in. Total available audience reach was around 4M unique household.Ĭampaign execution, cross device technology management, tracking and buying is done through Adform DSP technology.įirst party data management and activation is done through Adform DMP technology.Ģ sets of L shaped static creatives designed to run on rotation and optimize based on performance.Also a microsite designed to activate after on user engagement with TV’s remote control. Campaign designed to report and optimize every single detail on real time, based on all possible variables through DSP.Ĭampaign used most Premium 3 TV Channels, TV8, KanalD, CNNTurk, of Turkey and targeted devices which are Smart TV, connected to internet and running on listed TV Channels.In the meantime, designed our creatives as actionable and created a microsite so that users can fill the form.And landed those users to special landing page of BMW 4 Series. Also set some retargeting strategies with cross device technology for the TV campaign engagers to retarget with different scenarios, such as TV to Web, TV to mobile, TV to Social.Designed data-oriented strategy with cross device technology and decided to target our website visitors and digital campaign clickers.Selected TV channels which are compliant with Programmatic Addressable TV advertising.Decided to use Addressable TV technology which is available through HBBTV protocol in Turkey.
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Objective Having a data-oriented and optimizable performance campaign through TV advertising with a maximum reach and form generation.
BORUSAN OTOMATIC OFFLINE
Also campaign optimized based on offline quality of each forms.Īs a result, we aim to have a data-oriented, real time actionable and optimizable TV campaign and we designed campaign strategy according to our aim and had a very successful campaign with more than 800 forms generated through smart TV devices. All forms feed CRM system directly with the API connection between microsite and CRM.Ĭampaign used digital data sources such as website visitors, campaign clickers as a benefit of DSP’s cross device technology, and also used DSP’s targeting options such as city, frequency, time, creative targeting options and also optimized the campaign based on all possible variables and generated as much as possible forms. With the help of cross device technology it is supported with retargeting strategies through social media and web channels.Īll creatives were actionable and user was able to engage with creative with TV’s remote control and expand creative to designed microsite and able to fill the form. We run a data-oriented Programmatic Addressable TV campaign through HBBTV protocol. Awards: Programmatic Advertising (Silver)
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